An amalgamation of athletic and leisure – this trend has been around for nearly half a decade.
According to the recent report published by markets and research The global athleisure market is projected to grow at a CAGR of 5.58% during the forecast period (2021-2026) .
Rise in wellness and self-consciousness, is encouraging everyone to include workout activities in their daily routine. It’s all about being comfortable yet standing out from the crowd. Ever since the pandemic hit the dynamics of fashion and comfort has changed completely. This crossover between fashion and sports, has further encouraged us to break barriers and choose comfort over “fitted” clothing. Athleisure and activewear is more relatable now than before, the concept of having to choose between being suited up with a tie or a muscle fit t-shirt with joggers to a meeting has moved towards the modern day office culture. The wide array of design and style that come along has transformed the athleisure trend into a lifestyle, it is no more a mundane wardrobe but an aesthetically comfortable one.
Athleisure is here to stay for a while, besides we would rather dress comfortably than go back to being uncomfortable!