Similar words that usually confuse you and everyone else. Pre-pandemic no one really payed much attention to differentiating between activewear and athleisure.
Activewear, think gym clothes that allow maximum performance and movement. Limited to only workouts, gym. Athleisure however, has evolved as a streetwear statement that can be worn in between workouts and leisure. Incorporating comfortable and practical streetwear is become more of a demand than a necessity. The activewear market accounted for a 40% of all online sales last year, according to NPD.
Home workouts will remain on the top in many customers’ day-to-day life for convenience, as well as with “work from home” still being a lifestyle to stay for the long haul even in post-pandemic. So the activewear and athleisure confusion is a choice that one makes. Athleisure is often seen as an amplified version of tailored activewear. From luxury designer wear to high street fashion, activewear and athleisure seem to have started to merge. Sports brands like Puma, adidas and many others have joined the athleisure bandwagon and making the difference more visible to the consumer.